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CRM Capability
- October 26th 2005 - Sydney
(click for info)
Oceania
CACS Conference - 24th to 26th October
2005 - Perth (click for
info)
CRM
Capability - Novotel Darling Harbour
Sydney 
Seminar
Date & Time:
Tuesday, 26 October, 2005 7:30am –
9:00am (Breakfast included).
Objective:
CRM has the potential to be a powerful
source of competitive advantage, however
this is highly dependent upon both
organisational change and technology
for its success.
Summary:
CRM is an essential organisational
capability for your company if you
are to establish, retain and understand
the dynamics of your customer relationships.
Gaining a comprehensive perspective
on your customers will enable consistency
and coordination of your efforts in
sales, marketing, customer service
and field support, based ideally upon
a single view of the customer. The
experience of successful implementations
has shown significant results from
increased revenue, improved productivity,
cost reductions and improved financial
performance. The education of implementation
failures highlights the need to pay
careful attention to organisation
readiness, maturity and expectations
if these benefits are ever to be realised.
Benefits:
This seminar will:
- Explain
why CRM has become so important,
what it means and how it can help
your organisation Identify the four
perils of CRM and how to avoid them.
-
Outline how to begin the CRM journey
and make it a success.
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Provide real world insight in to
a successful CRM implementation
and the opportunities it creates.
Agenda:
- Tuesday
26th October – Novotel Hotel, Darling
Harbour, Sydney.
-
07.30 - Registration
and buffet breakfast.
- 08.00
- Presentation
– Setting out in the right direction
for CRM success - Greg
Williams, Principal Consultant,
Executive Essentials.
- 08.30
Case Study - TBA
-
09.00 Q&A and Close.
To
register please call Executive Essentials
on (02) 9651 6342 or email
greg_williams@execessentials.com.au
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