Managing motivation: an opportunity and a challenge It is one thing to understand the nature and dynamics of motivation and quite another to apply that understanding as a manager. It is the difference between “knowing how” and “knowing that” as Gilbert Ryle expressed it and it is also the key message of the books “The knowing-doing gap” or “Execution: the discipline of getting things done”. Your primary responsibility as the manager is to create the environment within which people can motivate themselves. In this respect it is more akin to a facilitator than as a controller. You need to be [...]